Sometimes you just find yourself scrolling through Instagram and looking at other people’s feeds in pure admiration. I used to find, and still do, that look at other bloggers themes is intimidating because they are just so damn pretty and they just look visually pleasing and perfect. I have tried a few themes, whether that is on my personal Instagram or my blogging Instagram and I have never really been content until now.
At the moment if you are following my Instagram (@emilyclarebeauty if you are not following it) I have a bit of a pink theme going on… if you couldn’t tell pink is my favourite colour. The only problem with a pink theme is that are so many other bloggers with pink themes that it is hard to be unique and different but you have to be. The way I started off my theme was to literally just use anything pink that I could find, and I still do that. I use a pink dress and pink sleeveless jacket I have has any backgrounds or fabric, I have pink sparkly card which I found at my Gran’s and pink ribbon which I had just lying around.
Before starting my theme I purchased the book ‘Capture Your Style’ by the amazing Aimee Song and it taught me a lot about Instagram, its algorithm and about themes. One way of sticking to a theme but changing it up a bit every now and then is to stick to the 12 photo method. This is when you post twelve photos of a specific colour or filter and then change it for another twelve and so on…. Popular YouTubers and bloggers like Zoella use this method and if I am honest I am really jealous to those who can pull it off. It is good for boosting your Instagram and getting it out there because you are refreshing your feed every now and then so you will attract different audience types each time.
If you want to go down the road of filters, and using different filters and photo settings to maintain a feed then I recommend the app VSCO. This has loads of really cool free filters and then you can also purchase more if you wish. It also had good and simple editing tools as well and I truly believe it is the best photo editing app out there. My fave is the C1 filter as it give a blue and high contrast style to your photo but it doesn’t look cringey it looks quite cool. You can google different VSCO themes for Instagram so you know what to use to get a certain style of feed.
However you can also create themes based on one colour theme or filter e.g mine is pink. Typically it is proven that blue themes do better than red toned themes but I think there is an exception for pale pink themes because they are visually pretty to look at. Single themes like this can be hard to stick to because you are constantly thinking ‘What can I take a photo of next’ because it is hard not to be repetitive if you aren’t super rich to buy new makeup products or clothes every week.
The best thing to do is to go onto Amazon or Ebay and get blog props that match your theme as they will be cheap and there is such a variety. I get my fake flowers on Amazon and my fairy lights. Another thing is to look on Pinterest or Instagram for inspiration but don’t copy it because you don’t want to be accused of plagiarism. Talk to others about their theme and get advice and go for a theme you KNOW you will be able to keep up for a long time because there is no point buying props specially for a theme if you stop after two posts.
Do you have a theme to your Instagram feed? If so what is it?
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